Social by Naz
Naz is a Los Angeles social media strategist who works with female-founded fashion, beauty and lifestyle brands. She came to social through paid media, so her work is as much about analytics and strategy as it is about content. She needed an identity that felt refined enough for luxury clients but still warm and personal. The wordmark pairs a classic, editorial feel with a flowing script "by" that adds a handwritten, human touch, while an SN monogram carries the brand where space is tight. The soft, earthy palette draws on the clay architecture of Yazd, a nod to Naz's Iranian roots. The system comes to life on letterpress business cards and a screen-printed canvas tote.