Borrowed Afternoons
Borrowed Afternoons is a slow living clothing label built entirely in 100% cotton, and the branding was designed to carry that same material honesty. The wordmark is rendered in a cross-stitch typeface, applied across woven tags, embroidered caps, and inside-seam labels, treating the logo as a small act of craft rather than a printed mark, quiet, handmade, and unhurried, in step with the product it belongs to.