Caracal
Caracal is a natural skincare line out of Hong Kong, built on clean botanical blends and a sense of quiet precision. Founder Kobe named the brand after her cat, a caracal, and that same sleek, alert character shaped the identity: a restrained mark, a considered palette, and a visual language that feels personal rather than manufactured. It's a system built to let the formulations and the story behind them do the talking.

Brand Strategy
Brand Identity
Creative Direction
Packaging Design

Previous
Previous

Fountain of Youth

Next
Next

Homme by Harriet