Mineral
Mineral is a vegan shampoo and soap bar line handmade in Hayward, California, built around the idea that clean, plant-based basics deserve the same care as any luxury formulation. The identity centers on a soft, elegant wordmark paired with a warm, mineral-inspired palette, translated across packaging that feels tactile and considered rather than clinical. Both the brand identity and the full packaging system were developed to give the bars a shelf presence as nourishing and understated as the ingredients themselves.